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Five-a-Day Too Expensive for Many UK Households

New research from Kantar Worldpanel has revealed that the average five -a-day cost is approximately £1,500 per year – which is out of an average total spend of £2,900. However, the research company has stated the UK is only averaging £690, so reaching the five-a-day goal would add on an extra £810 to people’s shopping budgets.

The researchers found that only a shocking one in ten people are managing to eat five portions of fruit and vegetables a day. What’s even more astonishing is that 53% of shopping baskets often contain no fruit or vegetables at all.

The cost of fruit and vegetables is believed to be a factor, as the poor harvests in 2012 resulted in an increase in the price of produce in 2013. Fruit prices increased by a significant 10.5% whilst vegetables rose by 5.4%. Produce prices have also risen since, resulting in many people struggling to maintain a healthy diet due to tight budgets.

Whilst NHS Choices recommend people eat five portions of fruit and vegetables per day, many cash-strapped residents are often opting for cheaper shopping items to fill up their fridges and cupboards. Eating five portions of fruit and vegetables per day can ultimately prevent significant health problems, including heart disease, type 2 diabetes, stroke and obesity. However, many people are opting for a healthy bank balance over a healthy heart

Peter Berry
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